Introduction To Entrepreneurship - 01
Beginner Entrepreneurship Certificate English
Also available in: Somali (Maay)

Introduction To Entrepreneurship - 01

Peter Macharia  •  8.0 hrs

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About This Course

This course is designed for beginning learners who want to venture into self-employment. Over 15 units covering everything from basic entrepreneurship concepts to writing a full business plan, learners will develop the practical skills needed to identify opportunities, conduct market research, manage enterprise finances, and handle the personal challenges of running a business.

The course runs for 9 months (108 contact hours) and leads to an Entrepreneurship Proficiency Certificate Level I awarded by the Ministry responsible for Education.

Course Structure

18 chapters • 119 lessons

  • Key Terms in Entrepreneurship 5m Required
  • Importance of Entrepreneurship 5m Required
  • Chapter Summary 5m Required
  • Quiz 5m Required

  • Capital (Money) 5m Required
  • Skills 5m Required
  • Business Idea 5m Required
  • Market Knowledge 5m Required
  • Licenses 5m Required
  • Barriers to Self-Employment 5m Required
  • Chapter Summary 5m Required
  • Quiz 5m Required

  • Sole Proprietorship 5m Required
  • Partnership 5m Required
  • Cooperative Society 5m Required
  • Chapter Summary 5m Required
  • Quiz 5m Required

  • What is a Business Idea? 5m Required
  • Sources of Business Ideas 5m Required
  • Methods of Generating Business Ideas 5m Required
  • Qualities of a Good Business Idea 5m Required
  • Evaluating Business Ideas 5m Required
  • Challenges in Generating Business Ideas 5m Required
  • Importance of a Good Business Idea 5m Required
  • Chapter Summary 5m Required
  • Quiz 5m Required

  • Meaning of Business Opportunities 5m Required
  • Characteristics of Business Opportunities 5m Required
  • Sources of Business Opportunities 5m Required
  • Importance of Business Opportunities 5m Required
  • Factors Affecting Business Opportunities 5m Required
  • Chapter Summary 5m Required
  • Quiz 5m Required

  • What is a Market Survey? 5m Required
  • Understanding Your Customers 5m Required
  • Market Demand 5m Required
  • Prices in the Market 5m Required
  • Competition 5m Required
  • Market Survey Tools 5m Required
  • Chapter Summary 5m Required
  • Quiz 5m Required

  • Who are Competitors? 5m Required
  • Importance of Studying Competitors 5m Required
  • Ways of Studying Competitors 5m Required
  • How to Compete Effectively 5m Required
  • Chapter Summary 5m Required
  • Quiz 5m Required

  • Why Location Matters 5m Required
  • Proximity to Customers 5m Required
  • Safety 5m Required
  • Accessibility 5m Required
  • Other Location Factors 5m Required
  • Chapter Summary 5m Required
  • Quiz 5m Required

  • What is Enterprise Finance? 5m Required
  • Personal Savings 5m Required
  • Loans 5m Required
  • SACCOs 5m Required
  • Friends and Family 5m Required
  • Importance of Good Financial Management 5m Required
  • Chapter Summary 5m Required
  • Quiz 5m Required

  • What is a Market? 5m Required
  • Product 5m Required
  • Price 5m Required
  • Place 5m Required
  • Promotion 5m Required
  • Chapter Summary 5m Required
  • Quiz 5m Required

  • Choosing and Refining Your Business Idea 5m Required
  • Business Registration 5m Required
  • Licensing 5m Required
  • Setting Up Operations 5m Required
  • Chapter Summary 5m Required
  • Quiz 5m Required

  • What is Enterprise Management? 5m Required
  • Setting Business Objectives 5m Required
  • Resource Planning 5m Required
  • Organising Business Activities 5m Required
  • Chapter Summary 5m Required
  • Quiz 5m Required

  • Why Keep Business Records? 5m Required
  • Receipts 5m Required
  • Invoices 5m Required
  • The Cashbook 5m Required
  • Chapter Summary 5m Required
  • Quiz 5m Required

  • Revenue and Costs 5m Required
  • Calculating Profit and Loss 5m Required
  • Break-Even Analysis 5m Required
  • Improving Profitability 5m Required
  • Chapter Summary 5m Required
  • Quiz 5m Required

  • What is Costing? 5m Required
  • Cost-Plus Pricing 5m Required
  • Competitive Pricing 5m Required
  • Other Pricing Strategies 5m Required
  • Choosing the Right Price 5m Required
  • Chapter Summary 5m Required
  • Quiz 5m Required

  • What is Customer Care? 5m Required
  • Principles of Good Customer Care 5m Required
  • Communication with Customers 5m Required
  • Handling Customer Complaints 5m Required
  • Marketing Ethics 5m Required
  • Chapter Summary 5m Required
  • Quiz 5m Required

  • Personnel Management 5m Required
  • Recruiting and Hiring 5m Required
  • Motivating Employees 5m Required
  • Production Planning and Operations 5m Required
  • Chapter Summary 5m Required
  • Quiz 5m Required

  • What is Enterprise Planning? 5m Required
  • The Business Plan 5m Required
  • Uses of a Business Plan 5m Required
  • Importance of Planning for Success 5m Required
  • Chapter Summary 5m Required
  • Quiz 5m Required
Your Instructor
P
Peter Macharia
Course Instructor
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